Create results-driven gamified training that learners can't get enough of.

Make unforgettable e-learning programs that boost learning outcomes and performance, while delighting learners.
No coding, special tech, fancy graphics or magical powers required.

Sound familiar?

You've had enough of...

You crave a way to...

The Effective Gamification Framework

Create unforgettable e-learning programs that get results and delight learners.

Book your discovery call right now and let’s make your game plan! 

Enrollment into the program is currently closed, and will reopen in October 2022. Sign up below to get notified when that happens!

Get notified

Skip the gimmicks.
Get results.
Delight clients.
Be the must-hire asset for effective training.

Effective gamification above all is relevant gamification. It’s about building the appropriate challenges to engage the learner, leading them to solve problems constructively so that they remember more information and master skills faster.

It’s a mindset, not a toolset. As such, it does not rely on coding, fancy graphics, complex tech, long development cycles or crazy budgets. It’s grounded in solid instructional design.

You’ve got this.

Build an effective gamified program, step by step.

Cognitive mechanics

Start the process on a solid foundation by designing relevant, engaging challenges that will not only engross the learners but also boost learning outcomes. 

Motivational mechanics

Go beyond points, badges and leaderboards. Designing a well-balanced, motivational system based on intrinsic drives, to keep the learner engaged throughout your program.


Ensuring that challenges remain interesting is key to maintaining engagement. Apply the right tactics to dynamically adjust difficulty as learners grow in skill and mastery. 


Foster confidence in learners early on by making your mechanics incredibly intuitive. This is the secret to focusing learner attention on your content. 

"Needless to say, I learned a lot more from this than I did in a university class on gamification."

– Amanda, instructional design specialist

I would highly recommend this course to any coursemaker because it provides them with all of the basics to create gamified content. Everything in the course was crystal clear, from the videos, the abundance of examples provided, and the exercises were very well thought out (and related to the objectives of each week!). The workbooks are well put together too! Needless to say, I learned a lot more from this than I did in a university class on gamification.
Amanda C.
ID Specialist
Marie-Jo knows how to captivate people and her knowledge of how the brain works relative to gaming and behaviour is incredible. If anyone can offer you a new game changer (sorry bad pun) in the field of learning it's her.
E. Vanderveldt
Storefront media
The videos are high quality. I like how they were divided in short capsules because it made it easier for me to get through the course while also having a full-time job. The information is pertinent and I learned many good tricks to improve my online courses.
Mylène M.
Instructional designer
For anyone unsure let me simply say Marie-Jo is the real deal and you would be hard pressed to find a better, simpler, and yet completely comprehensive and elegant way to learn gamification techniques. I love this approach and program and cannot recommend it highly enough.
Jenn S.
ID Specialist

Your Instructor

Hi, I’m Marie-Jo.

I’m known for my curiosity, no-nonsense attitude and passion for trivia (ask me about my Jeopardy journey!).

I spent 10 years as an L&D professional, and 10 more as a videogame producer working with Marvel, Disney, Sega and Ubisoft.

That’s where I had my aha moment. I saw first hand how effortlessly games help players build skills, and give them memorable moments they talk about for years. 

Games are great teachers. They give players memorable challenges that build skills effortlessly.

I’ve developed gamified training programs in the fields of medical education, manufacturing, HR, transportation, and many more. Throughout this journey, I taught college-level game design and for the past 8 years I’ve been showing L&D professionals how to gamify their courses

And I’ve learned something from every person I’ve taught.

I’m very excited to share this with you. I can’t wait to see what you build!

Thanks for joining. Let’s do this!

Let's make your game plan

Ready for the next level? Let’s explore how we could best work together to reach your goals.


Get updates about the course